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By: harol darlen

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Saturday, 7-May-2011 08:38 Email | Share | | Bookmark
Search Engine Optimization for Site Navigation

Your website’s navigation is very important; it helps a visitor or even a search engine finds its way around. You may not put a lot of thought into it, but careful planning can help improve your website’s optimization. There are two common ways to make your navigation search engine friendly. One is to make sure all of your navigation is in text so that Google, Yahoo, Bing, or other search engines can read it. To make sure it is readable, do this simple test: right click and highlight the text – if you are successful in doing that, it can be read by the search engines. The other great way to make your navigation easy to read is to use a drop down menu. These can be pretty attractive, but make sure the codes and technology being used are also readable by the search engines. If you are not completely sure, you may need to hire an to provide you with some helpful SEO marketing Another reason for hiring an to provide you with SEO services is to make sure your navigation, no matter which type you use, can be useful to both visitors to your website and search engines. Just like other aspects of your website, you want to plan around your keywords. Here are four steps to help you do that:
1. Make a plan for your website. Know how many different pages you will need and how they can be grouped together.
2. Decide which pages are most important. Pages with policies or what would be considered the “fine print” don’t necessarily need the attention.
3. Do your homework. Analyze keywords (there are several great tools out there to help you do this) and find which ones are best for you to use as your target.
4. Make sure your text for your navigation links matches the keywords for the pages they lead to. This means being more specific. If you own a shoe shop in Toronto, use phrases such as “Toronto Shoe Sales” instead of just “Sales” or “Shoe Sales.” This might not seem like such a big deal, but it can be very important. You might also want to add larger navigation bars to the bottom of your webpage where you have more space. Again, don’t forget that it should be search engine friendly. So, what else can you do to make your navigation search engine friendly? Use your keywords everywhere – in your page’s content, in your page’s headings, and in your page’s title. This is great for SEO and keeping your pages thematic. You can also use “nofollow” tags. Those “fine print” pages that aren’t so important for SEO are great for using the “nofollow” tag because you are telling Google that your other pages are more important and need more time. Finally, above all, make sure you research your keywords.


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